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Year: 2019 Subject: Branding Document Type: Artículo

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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: La marca país Argentina : ¿Signo, símbolo o metáfora? / The Country Brand Argentina :: Sign, Symbol or Metaphor?
Author: Ibañez Roka, Diego Ricardo
Language: Español
Repository: 37
Subject: Comunicación Visual / Marca país / Signo / Símbolo / Metáfora / Branding

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