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Year: 2013 Subject: Maiores empresas Subject: Turismo Language: Español

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Title: Precio y lealtad de marca en Starbucks Coffee: dos caras de una misma moneda, el cliente
Author: Marchisotti, Ariana Magalí
Language: Español
Repository: 37
Subject: Ciencias Económicas / Turismo / estrategia de precios / variables de precio / sensibilidad de precios / clientes / empresas / percepción de precios / comportamiento de compra / lealtad de marca

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