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Turismo
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Title:
Precio y lealtad de marca en Starbucks Coffee: dos caras de una misma moneda, el cliente
Author:
Marchisotti, Ariana Magalí
Language:
Español
Repository:
37
Subject:
Ciencias Económicas
/
Turismo
/
estrategia de precios
/
variables de precio
/
sensibilidad de precios
/
clientes
/
empresas
/
percepción de precios
/
comportamiento de compra
/
lealtad de marca
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