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Subject: Marketing en Internet Year: 2019 Document Type: Artículo Language: Inglés

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Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

Acceder
Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Marketing resources, performance, and competitive advantage: a review and future research directions
Author: Davcik, N. / Sharma, P.
Language: Inglés
Repository: 73
Subject: Marketing / Resources / Performance / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Systematic Development of Physical Hypermedia Applications
Author: Challiol, Cecilia / Rossi, Gustavo Héctor / Gordillo, Silvia Ethel / De Cristófolo, Valeria
Language: Inglés
Repository: 37
Subject: Ciencias Informáticas / modelling / Internet / computer applications

Acceder
Title: New forms of social interaction: virtual communication and health / Nuevas formas de interacción social: comunicación virtual y salud
Author: Guil Bozal, Rocío / González Fernández, Silvia / Mestre Navas, José Miguel / Zayas García, Antonio / Guerrero Rodríguez, Cristina / Gil-Olarte Márquez, Paloma
Language: Inglés
Repository: 30
Subject: Social network / relationships / personal satisfaction / social support / social communication / Internet / Red social / relaciones interpersonales / satisfacción personal / apoyo social / comunicación social / internet

Acceder
Title: Quality of websites for gamete donation / Websites de qualidade na doação de gametas / Sitios web de calidad en la donación de gametos
Author: Baía, I. / Samorinha, C. / De Freitas, C. / Machado, H. / Pereira, I. P: / Silva, S.
Language: Inglés
Repository: 73
Subject: Donor conception / Quality assurance / Health care / Patient education / Internet / Consumer health information

Acceder
Title: The importance of online exposure when applying for a job
Author: Rosendo, M. I. / Oliveira, A.
Language: Inglés
Repository: 73
Subject: Online social networks / Network society / recruitment / Selection / Internet / Online exposure

Acceder

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