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Title: Perú INC : la pugna por una nación a partir del Nation Branding.Author: Cuevas Calderón, Elder AlejandroLanguage: EspañolRepository: 35Subject: Marketing / Marcas / Identidad nacional
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
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Title: Análise de conteúdo de informação na social media Facebook no setor dos festivaisAuthor: Silva, Ana Filipa Pereira daLanguage: PortuguésRepository: 73Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals
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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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Title: Introduction of OTC drugs in mass market the case of OTC drugs marketing in FranceAuthor: Isoux, AliceLanguage: PortuguésRepository: 73Subject: Marketing / 4Ps / Consumer decision-making / Decision-making model
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Title: Plano de comunicação para negócio WannaAuthor: Silva, Pedro Miguel Catarino daLanguage: PortuguésRepository: 73
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Title: Estrategia de marketing para la comercialización de servicios de telefonía IP para llamadas internacionales en la población extranjera que vive en el primer cordón del Gran Buenos AiresAuthor: Joya Castellanos, Carlos AlbertoLanguage: EspañolRepository: 37
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