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73
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Martínez, Isabel Cecilia
(2)
Español, Silvia Ana
(1)
Hrynevych, Viktoriya
(1)
Pérez, Diana Inés
(1)
Tavares, Carlota Maria de Matos Taquenho Galiano
(1)
Trindade, Gonçalo Filipe de Lemos
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Música
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Festas
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Music festivals
(2)
Bons Sons
(1)
Brand equity
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Subject:
Música masiva
Year:
2018
Year:
2019
Language:
Inglés
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Title:
The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon
Author:
Tavares, Carlota Maria de Matos Taquenho Galiano
Language:
Inglés
Repository:
73
Subject:
Music festivals
/
Occasional vs permanent events
/
Brand equity
/
Travel motivations
/
Marketing
/
Festivais
/
Música
/
Valor da marca
/
Viagem
/
Estudo de casos
/
Trabalho de projeto
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
Z320
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
Title:
The contemporary mediated festival: case study of Portuguese music festival "Bons Sons"
Author:
Hrynevych, Viktoriya
Language:
Inglés
Repository:
73
Subject:
Contemporary culture
/
Music
/
Events
/
Mediated festival
/
Portuguese music festival
/
Bons Sons
/
Publics of culture
/
Festas
/
Música
/
Indústria cultural
/
Estratégias de comunicação
/
Sociologia da cultura
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Leveraging brands at music festivals: NOS Alive sponsorship
Author:
Trindade, Gonçalo Filipe de Lemos
Language:
Inglés
Repository:
73
Subject:
Experience
/
Brand image
/
Event image
/
Music festivals
/
Sponsorship
/
Sponsor image and event sponsor-fit
/
Marketing estratégico
/
Música
/
Festas
/
Patrocínio
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
The Interactive Origin and the Aesthetic Modeling of Image-Schemas and Primary Metaphors
Author:
Martínez, Isabel Cecilia
/
Español, Silvia Ana
/
Pérez, Diana Inés
Language:
Inglés
Repository:
37
Subject:
Música
/
image-schemas, primary metaphors, early infancy, infant directed performance, multimodal interaction
Acceder
Title:
Music attending to linear constituent structures in tonal music
Author:
Martínez, Isabel Cecilia
Language:
Inglés
Repository:
37
Subject:
Música
/
click detection, constituency, dependency, music attending, structural linearity
Acceder
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