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Carrascosa Estenoz, Leire
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Del Chiappa, G.
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Langaro, D.
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Salgueiro, M. F.
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Subject:
Critical Awareness
Document Type:
Artículo
Year:
2020
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Title:
Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author:
Langaro, D.
/
Salgueiro, M. F.
/
Rita, P.
/
Del Chiappa, G.
Language:
Inglés
Repository:
73
Subject:
Social media
/
Word-of-mouth (WoM)
/
Brand knowledge
/
Brand relationship
/
Facebook
/
Brand page
/
Awareness
/
Attitude
/
Trust
/
Affective comitment
/
Participation
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Concientización y cuidado del patrimonio local: la universidad va a las escuelas / Awareness and care of local heritage: the university goes to schools
Author:
Carrascosa Estenoz, Leire
Language:
Español
Repository:
37
Subject:
Educación
/
Extensión universitaria
/
Universidad nacional
/
Patrimonio
/
Concientización
/
University extension
/
Education
/
National university
/
Heritage
/
Awareness
Acceder
Acceder
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