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Subject: Branding (Marketing) Document Type: Artículo

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Title: Contemporary Models for Powerful Brand Building / Modelos Contemporáneos para la Creación de Marcas Poderosas
Author: Campos Guzmán, Edith
Language: Español
Repository: 60
Subject: Marketing / Marca / Branding / Personalidad de marca / Lovemarks / Liderazgo de marca
Title: Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitaria
Author: Del Rio Cortina J. / Cardona-Arbelaez D. / Simancas-Trujillo R.
Language: Inglés
Repository: 61
Subject: Branding / Marketing processes / University brand
Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet

Acceder
Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: An exploratory study of brand success: evidence from the food industry
Author: Davcik, N. / Rundquist, J.
Language: Inglés
Repository: 73
Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM

Acceder
Title: La marca país Argentina : ¿Signo, símbolo o metáfora? / The Country Brand Argentina :: Sign, Symbol or Metaphor?
Author: Ibañez Roka, Diego Ricardo
Language: Español
Repository: 37
Subject: Comunicación Visual / Marca país / Signo / Símbolo / Metáfora / Branding

Acceder
Title: Nation branding: Unveiling factors that affect the image of Colombia from a foreign perspective
Author: Echeverri, L. / Ter Horst, E. / Molina, G. / Mohamad, Z.
Language: Inglés
Repository: 21
Subject: Country image / Branding / Prospects / Visitors / Bayesian model selection / Model averaging

Acceder
Title: Consumption and distribution trends in the market of maize arepas in the city of Bogotá, D.C. / Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C.
Author: López Rodríguez, Campo Elías / Moreno Luengas, Belkyz Adriana / Lombana Díaz, Edgar
Language: Español
Repository: 40
Subject: Marketing / consumption / distribution channels / markets / Mercadeo / consumo / canales de distribución / mercados
Title: La influencia del estilo parental en las intenciones de compra en el consumidor infantil / The influence of parental style on purchasing intentions in the child consumer
Author: Giraldo Pérez, Wilson / OTERO GÓMEZ, MARÍA CRISTINA
Language: Español
Repository: 57
Subject: Child consumer / Parental style / Purchase intention / Marketing / Consumidor infantil / Estilo parental / Intención de compra
Title: Marketing en las empresas prestadoras de servicios turísticos de Boyacá
Author: Rojas DelBasto, Erika Brigith Rojas DelBasto Brigith / Gallardo Sánchez, Carlos Felipe / Pineda Muñoz, Jimmy Alexander
Language: Español
Repository: 40
Subject: Marketing / Tourism / Strategy / Tourist / turismo / estrategia / turista / mercadeo / tourisme / stratégie / touriste / commercialisation

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