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Subject: Brand management Year: 2014

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Title: Gestión del paisaje y ordenamiento territorial : Abordajes conceptuales y metodológicos
Author: Rotger, Daniela Vanesa
Language: Español
Repository: 37
Subject: Humanidades / Arquitectura / Política / gestión / paisaje / ordenamiento / management / landscape / planning

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Title: La gestión educativa una perspectiva gubernamental para la educación: una reflexión desde los efectos en la Universidad de Antioquia-Colombia
Author: Gaviria, Ricardo Castaño
Language: Español
Repository: 37
Subject: Sociología / política educativa / Educación / gestión educativa / modelo de control / gubernamentalidad / sujeto / cultura escolar / neoliberalismo / education / management / model control / governmentality / subject / school culture / neoliberalism

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Title: Evaluation of changes in atlantic forest (Valley of Cuña Piru, Misiones, Argentina) with multi-temporal satellite data
Author: Drozd, Andrea Alejandra / Torrusio, Sandra Edith / Arturi, Marcelo Fabián
Language: Inglés
Repository: 37
Subject: Ciencias Agrarias / Ingeniería Forestal / change detectio / multi-temporal / monitoring / management / silvicultura / Misiones (Argentina)

Acceder
Title: Pymes socialmente responsables
Author: Robuschi, Leandro / Blasco, Ramiro / Álvarez, María Florencia
Language: Español
Repository: 37
Subject: Periodismo / Comunicación / pymes / RSE / gestión / stakeholders / desarrollo sustentable / comunicación / SMBs / CSR / management / sustainable development / communication

Acceder
Title: Brand equity nos clubes desportivos o caso do sport lisboa e benfica
Author: Silva, Tomás Samuel da
Language: Portugués
Repository: 73
Subject: Brand equity / Gestão da marca / Marca / Métodos quantitativos / Brand management / Brand / Quantitative methods

Acceder
Title: O papel da comunicação integrada de marketing na construção de valor para uma marca
Author: Botelho, Gabriela Pamplona
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Comunicação integrada de marketing / Guaraná Kuat / Brand equity / Brand / Integrated marketing communication

Acceder
Title: Caso de estudo: rebranding edp 2011
Author: Abrantes, Filipa Valentim
Language: Portugués
Repository: 73
Subject: Marca / Rebranding / Comunicação / Estratégia / Brand / Communication / Strategy

Acceder
Title: “Adoro.te”: produto de regulação emocional
Author: Freitas, Sérgio Paulo das Neves
Language: Portugués
Repository: 73
Subject: Regulação emocional / Emoções / Produto / Satisfação com a vida / Bases biológicas / Marca / Pós-modernismo / Necessidades / Emotional regulation / Emotions / Product / Life satisfaction / Biological bases / Brand / Needs / Postmodernism

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Title: O desporto como plataforma de comunicação
Author: Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language: Portugués
Repository: 73
Subject: Marca / Comunicação / Desporto / Publicidade através do desporto / Brand / Communication / Sports / Advertising through sports

Acceder
Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

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