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Subject: Brand management Language: Inglés

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Title: Foreword for AD-minister – special issue on: Disaster risk management and business education: Sustainable and resilient business 15/07/16
Author: Glasser, Robert
Language: Inglés
Repository: 15
Subject: management / UN Office for Disaster Risk Reduction / Disaster risk management / resilient business
Title: Evaluation of changes in atlantic forest (Valley of Cuña Piru, Misiones, Argentina) with multi-temporal satellite data
Author: Drozd, Andrea Alejandra / Torrusio, Sandra Edith / Arturi, Marcelo Fabián
Language: Inglés
Repository: 37
Subject: Ciencias Agrarias / Ingeniería Forestal / change detectio / multi-temporal / monitoring / management / silvicultura / Misiones (Argentina)

Acceder
Title: An Attempt to Characterize the "3S" (Sea, Sun, and Sand) Parameters: Application to the Galapagos Islands and Continental Ecuadorian Beaches
Author: Mestanza-Ramón, Carlos / Pranzini, Enzo / Anfuso, G / Botero, Camilo M. / Chica-Ruiz, Juan Adolfo / Mooser, Alexis
Language: Inglés
Repository: 30
Subject: management / coast / tourism / culture / gastronomy / architecture

Acceder
Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

Acceder
Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Insights about destination brand: Madeira case study
Author: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism

Acceder
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Case study: the market is calling for Biolage R.A.W
Author: Anes, Paulo Jorge Padrão
Language: Inglés
Repository: 73
Subject: Green Marketing / Marketing Strategy / Communication / Brand / Estratégias de marketing / Comunicação estratégica / Marketing de produtos / Estudo de casos / Trabalho de projeto / Marketing Verde / Comunicação / Estratégia de Marketing / Marca / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: UBB expansion plan: Spain
Author: Sousa, André Henderson
Language: Inglés
Repository: 73
Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização

Acceder

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