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Subject: Brand identity Year: 2015 Year: 2014

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Title: O desporto como plataforma de comunicação
Author: Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language: Portugués
Repository: 73
Subject: Marca / Comunicação / Desporto / Publicidade através do desporto / Brand / Communication / Sports / Advertising through sports

Acceder
Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

Acceder
Title: UBB expansion plan: Spain
Author: Sousa, André Henderson
Language: Inglés
Repository: 73
Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder
Title: Create, build and manage online brands for internet companies
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Internet marketing / Online marketing / Digital marketing / Brand / Online brand management / Marketing de internet / Marketing online / Marketing digital / Marca / Gestão de marcas online

Acceder
Title: De la construcción de la memoria a la identidad como mutación: apuntes sobre España de Manuel Vilas
Author: Topuzian, Marcelo
Language: Español
Repository: 37
Subject: Humanidades / Letras / literatura española contemporánea / Vilas / España / narrativa / identidad / nación / identity / nation

AccederAcceder
Title: Territorio e identidad en la Argentina. Dos elementos valiosos del diseño y la gestión de las políticas culturales / Territory and identity in Argentina. Two valuable elements in the design and management of cultural policy
Author: Alcaraz, María Victoria
Language: Español
Repository: 30
Subject: Argentina / identidad / territorio / política cultural / identity / territory / cultural policy

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