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Repository
73
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37
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40
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Author
Alzate, Mónica
(1)
Fialho, Catarina Pina
(1)
Pires, Sandra dos Santos
(1)
Ramos, M.
(1)
Sabucedo, José Manuel
(1)
Scaricabarozzi, Rossana
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vilas, Xiana
(1)
Vinhas da Silva, R.
(1)
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Brand
(3)
Marca
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Marketing
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identity
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Brand loyalty
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Business to business
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Collective protest
(1)
Comportamento de Consumidor
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Corporate personality scale
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2016
(5)
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Subject:
Brand identity
Language:
Inglés
Year:
2016
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(0.059 seconds)
Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
Title:
Ciudadanía movilizada: motivos, emociones y contextos / Mobilized citizenship: motives, emotions and context
Author:
Vilas, Xiana
/
Alzate, Mónica
/
Sabucedo, José Manuel
Language:
Inglés
Repository:
40
Subject:
Collective protest
/
moral obligation
/
identity
/
positive emotions
/
efficacy
/
context.
/
Protesta colectiva
/
obligación moral
/
identidad
/
emociones positivas
/
eficacia
/
contexto.
Title:
Under the sign of consumption
Author:
Scaricabarozzi, Rossana
Language:
Inglés
Repository:
37
Subject:
Psicología
/
consumo
/
consumption
/
symbolic goods
/
communication
/
receptors
/
social actors
/
identity
/
particularisms
Acceder
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