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Title: Especificando un modelo de representaciones del capital humano en la vejez, juventud e infancia / Specification a model of representations of human capital in aging, youth and childhoodAuthor: García Lirios, CruzLanguage: InglésRepository: 40Subject: security / propaganda / social representations / attitudes / identity / seguridad / representaciones sociales / actitudes / identidad
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Title: Ciudadanía movilizada: motivos, emociones y contextos / Mobilized citizenship: motives, emotions and contextAuthor: Vilas, Xiana / Alzate, Mónica / Sabucedo, José ManuelLanguage: InglésRepository: 40Subject: Collective protest / moral obligation / identity / positive emotions / efficacy / context. / Protesta colectiva / obligación moral / identidad / emociones positivas / eficacia / contexto.
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Title: “The Cape Verdean Race”: Identity-building in a suburban council estateAuthor: Mourão, Ana LuísaLanguage: InglésRepository: 73Subject: Cape verdeans / second generation / identity / racism / opposition / council estate / Cabo-verdianos / segunda geração / identidade / racismo / oposição / Bairros de realojamento
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Title: Under the sign of consumptionAuthor: Scaricabarozzi, RossanaLanguage: InglésRepository: 37Subject: Psicología / consumo / consumption / symbolic goods / communication / receptors / social actors / identity / particularisms
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Title: Macao as a brand : can city branding change Macao’s image perceptions?Author: Carvalho, Marta FevereiroLanguage: InglésRepository: 73Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade
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Title: Why storytelling is the future of brandingAuthor: Pires, Sandra dos SantosLanguage: InglésRepository: 73
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Title: Insights about destination brand: Madeira case studyAuthor: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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