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Title: An Attempt to Characterize the "3S" (Sea, Sun, and Sand) Parameters: Application to the Galapagos Islands and Continental Ecuadorian BeachesAuthor: Mestanza-Ramón, Carlos / Pranzini, Enzo / Anfuso, G / Botero, Camilo M. / Chica-Ruiz, Juan Adolfo / Mooser, AlexisLanguage: InglésRepository: 30Subject: management / coast / tourism / culture / gastronomy / architecture
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Title: Macao as a brand : can city branding change Macao’s image perceptions?Author: Carvalho, Marta FevereiroLanguage: InglésRepository: 73Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade
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Title: Why storytelling is the future of brandingAuthor: Pires, Sandra dos SantosLanguage: InglésRepository: 73
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Title: Insights about destination brand: Madeira case studyAuthor: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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Title: UBB expansion plan: SpainAuthor: Sousa, André HendersonLanguage: InglésRepository: 73Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização
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