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73 (13)
30 (4)
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Antunes, Narciso Emanuel Azevedo (1)
Ballesteros-Pérez, Pablo (1)
Barrios, A. (1)
Bismarck, Bernardo (1)
Calleja Olmedo, Ignacio (1)
Cerezo-Narváez, Alberto (1)
Cobo, Manuel J. (1)
De Giusti, Armando (1)
De Giusti, Armando Eduardo (1)
De las Heras-Pedrosa, Carlos (1)

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Advertising (18)
Publicidade (8)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (7)
Marketing (7)
M Business administration and business economics - Marketing - Accounting - Personnel economics (4)
research (4)
M31 (3)
M37 (3)
Communication (2)
Communication plan (2)

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2016 (4)
2017 (4)
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Inglés (22)

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Subject: Advertising research Language: Inglés

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1-10 from 22 results (0.018 seconds)

Title: Pragmatism in International Relations Theory and Research. / Pragmatismo en las relaciones internacionales: Teoría y práctica. [Inglés]
Author: Shane Ralston / Penn State University, Department of Philosophy.
Language: Inglés
Repository: 22
Subject: Philosophy / International relations, political philosophy / Filosofía / Pragmatismo, relaciones internacionales / Pragmatism / international relations / research / theory / John Dewey / Richard Rorty / Pragmatismo / relaciones internacionales / investigación / teoría / práctica

AccederAcceder
Title: Computer Science & Technology Series : XVII Argentine Congress of Computer Science. Selected papers
Author: De Giusti, Armando Eduardo / Díaz, Javier F. / De Giusti, Armando / Díaz, Javier
Language: Inglés
Repository: 37
Subject: Ciencias Informáticas / computer science / research / CACIC / workshops / papers

Acceder
Title: Academic networks for research and innovation: experiences of Open Educational Movement’s in a Latin-American context
Author: Ramírez Montoya, María S.
Language: Inglés
Repository: 34
Subject: Open practice / networks / research / community / transference / mobilization / knowledge / Ciencias Sociales / Social Sciences

AccederAcceder
Title: Standardizing Innovation Management: An Opportunity for SMEs in the Aerospace Industry
Author: Cerezo-Narváez, Alberto / García-Jurado, Daniel / González-Cruz, María Carmen / Pastor-Fernández, Andrés / Otero-Mateo, Manuel / Ballesteros-Pérez, Pablo
Language: Inglés
Repository: 30
Subject: research / development and innovation (R+D+i) / innovation / management system / Industry 4.0 / aerospace industry / small and medium-sized enterprises (SMEs) / industrial processes / metrology

Acceder
Title: Blogs as a new tool of the communication mix
Author: Revez, Catarina Sofia Leonor
Language: Inglés
Repository: 73
Subject: Marketing / Blogs / Communication / Advertising / Publicidade electrónica / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

Acceder
Title: Communication plan for Skittles
Author: Guimarães, Marta Barahona Simões da Fonseca
Language: Inglés
Repository: 73
Subject: Candies / Skittles / Sugar / Marketing / Communication / Communication plan / Advertising / Marketing de produtos / Estratégias de comunicação / Marca comercial / Açúcar / Publicidade / Concorrência / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Author: Loureiro, S. M. C. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand equity / Smartphones / Advertising / Brand origin / Country of manufacture / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Impact of social media in sports marketing
Author: Gadiraju, Gaurav Kumar
Language: Inglés
Repository: 73
Subject: Social Media / Sports / Marketing / Internet / Advertising / Meios de comunicação / Marketing desportivo / Marketing eletrónico / Estratégias de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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