OPAC

Document Type: Artículo Subject: Branding Year: 2020

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Title: Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitaria
Author: Del Rio Cortina J. / Cardona-Arbelaez D. / Simancas-Trujillo R.
Language: Inglés
Repository: 61
Subject: Branding / Marketing processes / University brand
Title: La marca país Argentina : ¿Signo, símbolo o metáfora? / The Country Brand Argentina :: Sign, Symbol or Metaphor?
Author: Ibañez Roka, Diego Ricardo
Language: Español
Repository: 37
Subject: Comunicación Visual / Marca país / Signo / Símbolo / Metáfora / Branding

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Title: Nation branding: Unveiling factors that affect the image of Colombia from a foreign perspective
Author: Echeverri, L. / Ter Horst, E. / Molina, G. / Mohamad, Z.
Language: Inglés
Repository: 21
Subject: Country image / Branding / Prospects / Visitors / Bayesian model selection / Model averaging

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