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Language: Inglés Year: 2016 Subject: Brand identity

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Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

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Title: Ciudadanía movilizada: motivos, emociones y contextos / Mobilized citizenship: motives, emotions and context
Author: Vilas, Xiana / Alzate, Mónica / Sabucedo, José Manuel
Language: Inglés
Repository: 40
Subject: Collective protest / moral obligation / identity / positive emotions / efficacy / context. / Protesta colectiva / obligación moral / identidad / emociones positivas / eficacia / contexto.
Title: Under the sign of consumption
Author: Scaricabarozzi, Rossana
Language: Inglés
Repository: 37
Subject: Psicología / consumo / consumption / symbolic goods / communication / receptors / social actors / identity / particularisms

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