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Subject: City branding Language: Español

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Title: Caso de éxito "Mamá Lucchetti": entendiendo al consumidor de hoy
Author: Paús, Fermín / Fernández Molina, Martín Guillermo
Language: Español
Repository: 37
Subject: Ciencias Económicas / branding / JEL: M31 / Mamá Luchetti / caso de éxito / nuevo consumidor / success case / new consumer

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Title: EL REINADO DE LAS MARCAS
Language: Español
Repository: 34
Subject: Comunicación / Matt Haig / Brand Royalty / branding / best brands

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Title: Hacia un cambio en el sector de moda y lujo. Del dominio del influencer a la marca: Gucci, Loewe y Margiela / Towards a change in the fashion and luxury sector. From the domain of the influencer to the brand: Gucci, Loewe and Margiela
Author: Sanz Marcos, Paloma / Pérez Curiel, C. / Velasco Molpeceres, A.M.
Language: Español
Repository: 30
Subject: branding / influencer / Instagram / comunicación corporativa / identidad de marca / marcas de lujo / corporate communication / brand identity / luxury brands

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