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Subject: Estratégia de Marketing Document Type: Artículo

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Title: El marketing, elemento diferenciador en los servicios profesionales de los estudiantes de Contaduría Pública de la Corporación Universitaria de la Costa, CUC
Author: Jiménez Díaz, Joseduardo
Language: Español
Repository: 57
Subject: Marketing / Productividad / Competitividad / Entrenamiento / Responsabilidad / Profesional

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Title: El mercadeo en un contexto de responsabiilidad social empresarial en las cooperativas de la ciudad de Barranquilla
Author: Jiménez Díaz, Jose Eduardo
Language: Español
Repository: 57
Subject: Responsabilidad Social Empresarial / Marketing / Cooperativas / Medio Ambiente / Consumidor

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Title: MORFOLOGÍA Y MARKETING URBANO – CIUDAD DE BOGOTÁ
Author: Pinedo López, Jhon
Language: Español
Repository: 40
Subject: Marketing / Infraestructura / Equipamientos / Movilidad / Bogotá / Infrastructure / Equipments / Mobility

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Title: Estudio comparativo de modelos de mercados eléctricos en países de America Latina / Electrical market models comparative study in Latinamerica
Author: Diaz Perez, Sergio David / Gomez Charris, Yulineth / Silva Ortega, Jorge Ivan / Noriega Angarita, Eliana Maria
Language: Español
Repository: 57
Subject: Energy / Market / Marketing / Regulation / Spot / Mercado / Regulación / Comercialización / Energía

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Title: O turismo em perspectiva: caracterização e tendências do mercado internacional
Author: Rita, Paulo
Language: Portugués
Repository: 73
Subject: Turismo / Mercado internacional / Marketing

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Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

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Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

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Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Análise da qualidade das propagandas de medicamentos em revistas médicas / Quality of drug advertisements in medical joumals
Author: Dal-Pizzol, Felipe / Silva Dal Pizzol, Tatiane da / Schenkel, Eloir Paulo
Language: Portugués
Repository: 37
Subject: Farmacia / Propaganda / Marketing / Farmacología / propaganda de medicamentos / revistas médicas / uso racional de medicamentos / drug advertisement / medical journals / rational drug use

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Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

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