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Subject: Marketing plan Subject: Marketing Document Type: Artículo

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Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

Acceder
Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Análise da qualidade das propagandas de medicamentos em revistas médicas / Quality of drug advertisements in medical joumals
Author: Dal-Pizzol, Felipe / Silva Dal Pizzol, Tatiane da / Schenkel, Eloir Paulo
Language: Portugués
Repository: 37
Subject: Farmacia / Propaganda / Marketing / Farmacología / propaganda de medicamentos / revistas médicas / uso racional de medicamentos / drug advertisement / medical journals / rational drug use

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Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

Acceder
Title: "Marketing" e cidadania: segmentação e tipologia dos abstencionistas em Portugal
Author: Reto, L. / Sá, J.
Language: Portugués
Repository: 73
Subject: Marketing / Cidadania / Abstenção / Eleições / Voto / Participação política / Marketing político

Acceder
Title: Posicionamento de produtos ético-farmacêuticos: do conceito ao modelo
Author: Proença, Reinaldo
Language: Portugués
Repository: 73
Subject: Marketing / Estratégia / Produtos ético-farmacêuticos / Modelo de posicionamento

Acceder
Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: O e-mail como ferramenta de marketing. Uma revisão da literatura
Author: Fortes, Nuno / Rita, Paulo
Language: Portugués
Repository: 73
Subject: E-mail / Marketing / Revisão bibliográfica

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder

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