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Drouet, Manon Clémentine Jeanne (1)

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Year: 2022 Year: 2018 Document Type: Tesis Repository: 73 Language: Inglés Subject: M31

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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeaux
Author: Drouet, Manon Clémentine Jeanne
Language: Inglés
Repository: 73
Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics

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