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73 (1)

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Raposo, David André Galrão (1)

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Advertising (1)
Brand engagement (1)
Brand love (1)
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Digital marketing (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
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Year: 2021 Subject: M37 Subject: Marca comercial Language: Inglés

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Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author: Raposo, David André Galrão
Language: Inglés
Repository: 73
Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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