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57 (2)

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Amelec, Viloria (2)
De la Hoz, Boris (1)
García Cali, Ernesto (1)
García Guiliany, Jesús Enrique (1)
Hernández Palma, Hugo (1)
Li, Jin (1)
Martínez Sierra, David (1)
Mercado Sarmiento, Alberto Enrique (1)
Perdomo Villalobos, Alexandra (1)
Redondo Bilbao, Osman Enrique (1)

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Marketing (2)
Bibliometric review (1)
Big data (1)
Data mining (1)
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Linear (1)
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Predictive model (1)
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Year: 2020 Subject: Relationship Marketing Repository: 57 Document Type: Preprint

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Title: Predictive model for detecting customer’s purchasing behavior using data mining
Author: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, Boris
Language: Inglés
Repository: 57
Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression

Acceder
Title: Big data marketing during the period 2012–2019: a bibliometric review
Author: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, Hugo
Language: Inglés
Repository: 57
Subject: Big data / Marketing / Bibliometric review / Volume of production

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