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Repository
73
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Author
Cen Tao
(1)
Vasconcelos, Catarina Mafalda Barreiro Pestana de
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Marketing
(2)
Publicidade
(2)
Adaptação de publicidade local
(1)
Advertisement
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Advertising
(1)
Análise transcultural
(1)
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(1)
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Domínio/Área Científica::Ciências Sociais
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Year:
2020
Subject:
Publicidade
Subject:
Marketing
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Title:
An cross-culture study on the differences of advertising adaptation management
Author:
Cen Tao
Language:
Inglés
Repository:
73
Subject:
Advertisement
/
Hofstede´s theory
/
Cultural dimensions
/
Cross-culture advertisement
/
Marketing
/
Gestão
/
Marketing internacional
/
Análise transcultural
/
Estratégias de marketing
/
Publicidade
/
Teoria de Hofstede
/
Estudos transculturais
/
Adaptação de publicidade local
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Fake news vs. healthy diet
Author:
Vasconcelos, Catarina Mafalda Barreiro Pestana de
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Marketing
/
International transfer of knowledge and sponsorship
/
Publicidade
/
Transferência internacional de conhecimento
/
Patrocínio
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M300
/
O330
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
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