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73 (2)

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Author

Correia, Liliane Patrícia Lopes (1)
Pereira, José António Monteiro (1)

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Subject

Comportamento do consumidor (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
Marca (2)
Marketing (2)
Anti-branding communities (1)
Brand hate (1)
Comunidades anti-marca (1)
Consumer behaviour (1)
Consumer-brand relationships (1)

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2019 (2)
2020 (2)
2021 (1)

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Tesis (2)

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Year: 2020 Subject: M31 Subject: Marca comercial Document Type: Tesis Language: Inglés

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Title: Brand hate: a constructivist grounded theory approach
Author: Pereira, José António Monteiro
Language: Inglés
Repository: 73
Subject: Brand hate / Emotions / Consumer-brand relationships / Anti-branding communities / Ódio à marca / Emoção / Relacionamento entre consumidores e marcas / Comunidades anti-marca / Marketing / Marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / D91 / D Microeconomics / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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