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Title: How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and BermudaAuthor: Ferro, Tiago José ManiésLanguage: InglésRepository: 73Subject: Online reviews / Tourism experience model / Netnography / Text mining / Turismo / Rede social / Data mining / Comportamento do consumidor / Satisfação do consumidor / Engagement / Gestão de marketing / Ilha da Madeira -- Arquipélago da Madeira / Bermudas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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