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Repository
73
(3)
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Author
Nobre, Pedro Augusto Albano
(1)
Pinto, Maria Madalena Pestana Faria de Campos
(1)
Silva, Mariana Pereira da
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Engagement
(3)
Marketing
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Banking sector
(1)
Comportamento do consumidor
(1)
Comunicação interna
(1)
Comunicação organizacional
(1)
Comunidade virtual
(1)
Consumer-engagement
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2019
(3)
2020
(3)
2018
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2021
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Year:
2020
Subject:
Engagement
Subject:
Marketing
Document Type:
Tesis
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Title:
Internal communication and employee engagement: integration plan for do it better
Author:
Pinto, Maria Madalena Pestana Faria de Campos
Language:
Inglés
Repository:
73
Subject:
Integration plan
/
Employer branding
/
Socialization process
/
Internal communication
/
Plano de integração
/
Processo de socialização
/
Comunicação interna
/
Gestão de recursos humanos
/
Marketing
/
Integração profissional
/
Socialização organizacional
/
Comunicação organizacional
/
Engagement
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
I2
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
I Health, education, and welfare
Acceder
Title:
Analysing consumers relationship with banking on social media: the influence of consumer-brand engagement and brand love
Author:
Silva, Mariana Pereira da
Language:
Inglés
Repository:
73
Subject:
Social media
/
Banking sector
/
Consumer-engagement
/
Online communities
/
Electronic word-of-mouth.
/
Marketing
/
Rede social
/
Setor bancário
/
Motivação do consumidor
/
Engagement
/
Comunidade virtual
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
G210
/
M310
/
G Financial economics
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author:
Nobre, Pedro Augusto Albano
Language:
Inglés
Repository:
73
Subject:
Relationship marketing
/
Engagement
/
Website stimulus
/
Cross culture
/
Luxury
/
Marketing
/
Marketing digital
/
Indústria cosmética
/
Imagem de marca
/
Estratégias de marketing
/
Diversidade cultural
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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