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73 (4)

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Author

Couto, Jorge Sales Crespos (1)
Guerreiro, Carolina Vasconcelos Marcelino Loia (1)
Neves, Inês Tomás Francisco das (1)
Serra, Rute Alexandra Fonseca (1)

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Consumidor (4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
M31 (3)
Behavior loyalty (1)
Comportamento (1)
Consumer (1)
Customer (1)
Custos de transação (1)
Decision making (1)

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2020 (4)
2019 (3)
2018 (1)
2022 (1)

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Inglés (2)
Portugués (2)

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Year: 2020 Subject: Consumidor Repository: 73

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1-4 from 4 results (0.009 seconds)

Title: What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author: Guerreiro, Carolina Vasconcelos Marcelino Loia
Language: Inglés
Repository: 73
Subject: Customer / Behavior loyalty / Pingo Doce / Consumidor / Comportamento / Lealdade / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Como criar valor através da experiência: uma proposta APIVITA
Author: Serra, Rute Alexandra Fonseca
Language: Portugués
Repository: 73
Subject: Personalização / Consumidor / Experiências / Hotelaria / Personalization / Consumer / Experiences / Hospitality / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: BUNDLING PRICING FOR INFORMED AND UNINFORMED CONSUMERS - and their relationship with Profit Equilibrium
Author: Couto, Jorge Sales Crespos
Language: Portugués
Repository: 73
Subject: Mixed Bundling / Informed Consumers / Uninformed Consumers / Switching Costs / Vendor Lock-In / Profit Equilibrium / Nash Equilibrium / Estratégia empresarial / Consumidor / Custos de transação / Preço de custo / Lucro / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of memberships
Author: Neves, Inês Tomás Francisco das
Language: Inglés
Repository: 73
Subject: Sensory marketing / Health club memberships / Fitness industry / Decision making / Marketing sensorial / Inscrições em health clubs / Indústria do fitness / Tomada de decisão / Marketing / Estratégias de marketing / Prática desportiva / Exercício físico / Sensação / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics

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