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73 (3)

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Author

Coelho, Ana Margarida Narquel (1)
Guérin, Aude Louise (1)
Marques, Inês Cristina dos Santos (1)

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Brand (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
Marca (2)
Marketing (2)
Arroz (1)
Brand awareness (1)
Brand equity (1)
Business Administration (1)
Competitividade (1)

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2019 (3)
2020 (3)
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2023 (1)

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Tesis (3)

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Portugués (2)
Inglés (1)

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Year: 2020 Subject: Brand portfolio Document Type: Tesis Repository: 73

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Title: Revitalização de uma marca: o caso da marca Pato Real
Author: Marques, Inês Cristina dos Santos
Language: Portugués
Repository: 73
Subject: Gestão da marca / Valor da marca / Notoriedade / Revitalização / Brand / Brand equity / Brand awareness / Revitalization / Marketing / Arroz / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: A devoção do consumidor português da Geração Y pelas marcas de fast fashion
Author: Coelho, Ana Margarida Narquel
Language: Portugués
Repository: 73
Subject: Fast fashion / Devoção / Marca / Geração Y / Devotion / Brand / Y generation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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