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73
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Drouet, Manon Clémentine Jeanne
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Comunicação estratégica
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Consumer engagement
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Year:
2019
Year:
2022
Year:
2018
Language:
Inglés
Subject:
M31
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Title:
Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeaux
Author:
Drouet, Manon Clémentine Jeanne
Language:
Inglés
Repository:
73
Subject:
Consumer engagement
/
Customer experience
/
Experiential marketing
/
Integrated marketing communication
/
Wine appellation
/
Marketing de vinhos
/
Turismo
/
Consumidor
/
Comunicação estratégica
/
Estudo de casos
/
Trabalho de projeto
/
França
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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