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Repository
73
(4)
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Author
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Cardoso, Bárbara Filipa
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
Sousa, Rita Lourenço de
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Marketing
(4)
Portugal
(4)
Estratégias de marketing
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
Comportamento do consumidor
(2)
L Industrial organization
(2)
M31
(2)
Aroma
(1)
Business strategy
(1)
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Year
2019
(4)
2020
(4)
2018
(1)
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Tesis
(4)
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Inglés
(4)
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Year:
2019
Year:
2020
Subject:
Portugal
Subject:
Marketing
Language:
Inglés
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Title:
Olfactory purchases: how does scent influence the consumer's decision-making process?
Author:
Cardoso, Bárbara Filipa
Language:
Inglés
Repository:
73
Subject:
Scent
/
Scent marketing
/
Sales
/
Experimental study
/
Aroma
/
Marketing aromático
/
Venda
/
Estudo experimental
/
Marketing
/
Estratégias de marketing
/
Olfacto
/
Perceção olfativa
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How to turn innovative startups into successful businesses: the case of Techperks
Author:
Sousa, Rita Lourenço de
Language:
Inglés
Repository:
73
Subject:
Technology
/
Internet of things
/
Innovation
/
Business strategy
/
Entrepreneurship
/
Retailing
/
Marketing strategy
/
Tecnologia
/
Internet das coisas
/
Inovação
/
Empreendorismo
/
Estratégia de negócio
/
Venda a retalho
/
Estratégias de marketing
/
Marketing
/
Startup
/
Performance
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
L81
/
O31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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