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Repository
73
(5)
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Author
Correia, Liliane Patrícia Lopes
(1)
Fernandes, Maria Madeira Martins
(1)
Hofrichter, Jannick
(1)
Pinto, Maria Madalena Pestana Faria de Campos
(1)
Tognoli, Andrea
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(5)
M31
(5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Marketing
(3)
Trabalho de projeto
(2)
B2C marketing
(1)
Cliente
(1)
Comentários online
(1)
Communication
(1)
Communication plan
(1)
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Year
2019
(5)
2020
(5)
2021
(5)
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Tesis
(5)
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Inglés
(5)
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Year:
2019
Year:
2020
Year:
2021
Language:
Inglés
Subject:
M31
Document Type:
Tesis
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Title:
How satisfied is a green consumer?: case study of The Bam and Boo
Author:
Fernandes, Maria Madeira Martins
Language:
Inglés
Repository:
73
Subject:
Satisfaction
/
Online reviews
/
Eco-friendly products
/
Toothbrushes
/
Satisfação
/
Comentários online
/
Produtos sustentáveis
/
Escova de dentes
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M20
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In-company project: an integrated communication plan to increase the usage of the e-floater sharing service in Lisbon
Author:
Hofrichter, Jannick
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
B2C marketing
/
IMC
/
Shared mobility
/
Electric micro scooter
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Internal communication and employee engagement: integration plan for do it better
Author:
Pinto, Maria Madalena Pestana Faria de Campos
Language:
Inglés
Repository:
73
Subject:
Integration plan
/
Employer branding
/
Socialization process
/
Internal communication
/
Plano de integração
/
Processo de socialização
/
Comunicação interna
/
Gestão de recursos humanos
/
Marketing
/
Integração profissional
/
Socialização organizacional
/
Comunicação organizacional
/
Engagement
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
I2
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
I Health, education, and welfare
Acceder
Title:
Lead generation and communication strategies for Targomo GMBH
Author:
Tognoli, Andrea
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Personas
/
High tech
/
Communication
/
Sales
/
Lead generation
/
Estratégias de comunicação
/
Vendas
/
Startup
/
Tecnologia de ponta
/
Cliente
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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