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73 (1)

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Moura, Inês Filipa de Sousa (1)

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Year: 2019 Year: 2018 Year: 2020 Subject: Co-creation Repository: 73

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Title: Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry
Author: Moura, Inês Filipa de Sousa
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Companhia aérea / Condições atmosféricas / Valor da marca / Criação de valor / Trabalho de projeto / Consumer engagement / Airlines / Atmospherics in-flight characteristics / Customer-to-customer interaction / Brand experience / Brand love / Co-creation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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