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73 (4)

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André, Diogo Gonçalves Calvo (1)
Guérin, Aude Louise (1)
Menezes, Inês Furtado (1)
Santos, Joana Fonseca dos (1)

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Marca (4)
Marketing (4)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Estratégias de marketing (2)
M31 (2)
M37 (2)
Area population (1)
Brand (1)
Brand Awareness (1)

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2018 (4)
2019 (4)
2017 (1)
2020 (1)

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Year: 2019 Year: 2018 Subject: Marketing Subject: Marca Language: Inglés

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1-4 from 4 results (0.009 seconds)

Title: The impact of in-game advertising on brand recall and recognition within non-linear video games
Author: André, Diogo Gonçalves Calvo
Language: Inglés
Repository: 73
Subject: In-game advertising / Area population / Recall / Recognition / Publicidade / Jogo de vídeo / População / Marca / Memória / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author: Menezes, Inês Furtado
Language: Inglés
Repository: 73
Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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