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73
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Moro, S.
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Rita, P.
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Cortez, P.
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Cortez, Paulo
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Bank deposits
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Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
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Telemarketing
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Customer lifetime value (LTV)
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Year:
2019
Year:
2015
Subject:
Telemarketing
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Title:
A data-driven approach to predict the success of bank telemarketing
Author:
Moro, S.
/
Cortez, P.
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Bank deposits
/
Telemarketing
/
Savings
/
Classification
/
Neural networks
/
Variable selection
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
Author:
Moro, S.
/
Cortez, Paulo
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Customer lifetime value (LTV)
/
Multilayer perceptron
/
Recency
/
frequency and monetary value (RFM)
/
Telemarketing
/
Bank deposits
/
Data mining
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
Acceder
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