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Year: 2019 Subject: Telemarketing

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Title: A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Feature selection / Decision support / Data mining / Telemarketing / Bank marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

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Title: A data-driven approach to predict the success of bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Bank deposits / Telemarketing / Savings / Classification / Neural networks / Variable selection / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
Author: Moro, S. / Cortez, Paulo / Rita, P.
Language: Inglés
Repository: 73
Subject: Customer lifetime value (LTV) / Multilayer perceptron / Recency / frequency and monetary value (RFM) / Telemarketing / Bank deposits / Data mining / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

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