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Title: Understanding the receptivity of users towards a marketing campaign on TinderAuthor: Mealha, Marta CasacaLanguage: InglésRepository: 73Subject: Social media marketing / User feedback / Tinder / Marketing digital / Rede social / Publicidade / Estratégias de marketing / Text mining / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectivenessAuthor: Pinote, Ana de NoronhaLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effectAuthor: Raposo, David André GalrãoLanguage: InglésRepository: 73Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tacticsAuthor: Mueller, Margaux JulieLanguage: InglésRepository: 73Subject: Digital marketing / Social media / Storytelling and informational strategy / Creative tactics / Marketing digital / Redes sociais / Estratégia de narrativa e informação / Táticas criativas / Publicidade / Instagram / Engagement / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Fake news vs. healthy dietLanguage: InglésRepository: 73Subject: Advertising / Marketing / International transfer of knowledge and sponsorship / Publicidade / Transferência internacional de conhecimento / Patrocínio / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / O330 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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