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Title: Portuguese millennials and green buying behavioral intentions: application of the theory of planned behaviorAuthor: Godinho, Catarina Maria JorgeLanguage: InglésRepository: 73Subject: Green marketing / Millennials / Theory of planned behavior / Motivation / Buying behavioral intention / Marketing ambiental / Comportamento / Gestão / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Access over ownership: a generational analysisAuthor: Fortunato, Tiago Miguel PereiraLanguage: InglésRepository: 73Subject: Sharing economy / Adaptation / Millennials / Motivation / Gestão de empresas / Inovação / Geração / Motivação do consumidor / Adaptação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M1 / M5 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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