Refine your Search
Author
- Aldana Pérez, Laura Karina (1)
- André, Diogo Gonçalves Calvo (1)
- Ariza Jimenez, Jesika (1)
- Bermeo Barrera, Felipe (1)
- Caetano, Gonçalo Miguel Ribeiro de Sá Pereira (1)
- Casas, Cristian David (1)
- Correia, Liliane Patrícia Lopes (1)
- Cruz, Sara Catarina Pires Antunes (1)
- Frade, André Filipe Gonçalves (1)
- Guérin, Aude Louise (1)
Subject
1-10 from 17 results
(0.01 seconds)
-
Title: Estrategias de posicionamiento para la marca ArcabellaLanguage: DesconocidoRepository: 64Subject: Posicionamiento / Marca / Posicionamiento (Publicidad) / Oportunidades comerciales / Marketing / Estudio de mercado / Positioning / Brand
-
Title: Posicionamiento de marca con el marketing digital en Colombia para la empresa Campos de Café por SiempreLanguage: DesconocidoRepository: 64Subject: Posicionamiento / Marca / Marketing digital / Estrategia / Marketing / Estudio de mercado / Marca registrada / Comercio electrónico / Café / Positioning / Brand / Digital marketing / Strategy
-
Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
-
Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvementAuthor: Yuan JingLanguage: InglésRepository: 73Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Plano de Negócios - Golden BerryAuthor: Frade, André Filipe GonçalvesLanguage: PortuguésRepository: 73
-
Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Brand hate: a constructivist grounded theory approachAuthor: Pereira, José António MonteiroLanguage: InglésRepository: 73Subject: Brand hate / Emotions / Consumer-brand relationships / Anti-branding communities / Ódio à marca / Emoção / Relacionamento entre consumidores e marcas / Comunidades anti-marca / Marketing / Marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / D91 / D Microeconomics / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: A comparison on the perception of brand love: developed economies vs emerging economiesLanguage: InglésRepository: 73Subject: Brand love / Emerging economies / Developed economies / Corporate social responsability / Economia emergente / Economias desenvolvidas / Responsabilidade social das empresas / Marketing / Marca / Estratégias de marca / Adaptação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / F6 / M140 / M160 / M Business administration and business economics - Marketing - Accounting - Personnel economics / F International economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723