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73
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Cipriano, Cláudia Sofia Outeiro
(1)
Santos, Joana Fonseca dos
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Consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Marketing
(2)
Brand love
(1)
Comunidade virtual
(1)
Consumer-based brand equity
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Digital content marketing
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2018
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Year:
2019
Subject:
Marketing
Subject:
M37
Subject:
Consumidor
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Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Can native advertising and branded content on Instagram affect brand equity levels?
Author:
Cipriano, Cláudia Sofia Outeiro
Language:
Inglés
Repository:
73
Subject:
Social media
/
Digital content marketing
/
Consumer-based brand equity
/
Marketing
/
Rede social
/
Marketing digital
/
Valor da marca
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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