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Repository
73
(12)
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Author
Andrade, Serenela Alves de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Leal, Patrícia Alexandra Leal de Oliveira
(1)
Magalhães, João Pedro Henriques
(1)
Matos, Guilherme Caeiro de
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Menezes, Inês Furtado
(1)
Neves, Hélder António
(1)
Pinote, Ana de Noronha
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(12)
M31
(12)
M37
(12)
Marketing
(12)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(10)
Comportamento do consumidor
(5)
Brand equity
(2)
Comunicação
(2)
Consumer behaviour
(2)
Consumidor
(2)
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Year
2019
(12)
2018
(8)
2020
(4)
2021
(3)
2017
(1)
2022
(1)
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Document Type
Tesis
(12)
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Language
Inglés
(11)
Portugués
(1)
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Your search
Year:
2019
Subject:
Marketing
Subject:
M37
Repository:
73
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Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing budget optimisation: key metrics and trends, according to specialists
Author:
Magalhães, João Pedro Henriques
Language:
Inglés
Repository:
73
Subject:
Marketing budget optimisation
/
Real-time delphi
/
Marketing metrics
/
Marketing trends
/
Marketing
/
Gestão de marketing
/
Gestão orçamental
/
DELPHI
/
Modelos de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How rebranding affects the brand equity of a private label brand
Author:
Faria, Rita Meireles Alves Tamagnini
Language:
Inglés
Repository:
73
Subject:
Private label brand
/
Rebranding
/
Brand equity
/
Identidade de marca
/
Valor da marca
/
Marketing
/
Comportamento do consumidor
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Criação de um plano de marketing para empresas empreendedoras de crescimento rápido: caso Science4you
Author:
Leal, Patrícia Alexandra Leal de Oliveira
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Startup
/
Gestão da marca
/
Brand equity
/
Brand management
/
Plano de marketing
/
Planeamento estratégico
/
Caso pedagógico
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
European Union communication redesign: digital platforms role for an active civic participation
Author:
Matos, Guilherme Caeiro de
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Digital communication
/
Political communication
/
Marketing político
/
Comunicação
/
Comunicação digital
/
Comunicação política
/
Instituições políticas
/
Participação cívica
/
Participação política
/
Populismo
/
Trabalho de projeto
/
União Europeia
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits
Author:
Villar, Joana Andrade Dias Posser
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Multisensory
/
Psychological distance
/
Sense of power
/
Cognitive flexibility
/
Intention to return
/
Personality traits
/
Realidade virtual
/
Multisensoralidade
/
Distância psicológica
/
Sentimento de poder
/
Flexibilidade cognitiva
/
Intenção de retorno
/
Características de personalidade
/
Marketing
/
Órgãos sensoriais
/
Cognição
/
Personalidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Can native advertising and branded content on Instagram affect brand equity levels?
Author:
Cipriano, Cláudia Sofia Outeiro
Language:
Inglés
Repository:
73
Subject:
Social media
/
Digital content marketing
/
Consumer-based brand equity
/
Marketing
/
Rede social
/
Marketing digital
/
Valor da marca
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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