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Year: 2019 Year: 2022 Subject: M37 Language: Portugués Document Type: Tesis

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Title: A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?
Author: Gomes, Gonçalo Silva
Language: Portugués
Repository: 73
Subject: Rede social / Marketing estratégico / Electronic word-of-mouth / Digital influencers / IACM / Social networks / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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