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73
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Loureiro, S. M. C.
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Trindade, Gonçalo Filipe de Lemos
(1)
da Cunha, N. P.
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Experience
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Year:
2019
Year:
2017
Subject:
Experience
Language:
Inglés
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Title:
Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro
Author:
Loureiro, S. M. C.
/
da Cunha, N. P.
Language:
Inglés
Repository:
73
Subject:
Relationship quality
/
Experience
/
Wines
/
Customer satisfaction
/
Consumer satisfaction
/
Word-of-mouth
/
Prestige
/
Wine brand image
/
Wine brand prestige
/
Wine consumer experience
/
Wine image
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Leveraging brands at music festivals: NOS Alive sponsorship
Author:
Trindade, Gonçalo Filipe de Lemos
Language:
Inglés
Repository:
73
Subject:
Experience
/
Brand image
/
Event image
/
Music festivals
/
Sponsorship
/
Sponsor image and event sponsor-fit
/
Marketing estratégico
/
Música
/
Festas
/
Patrocínio
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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