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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
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Title: The key factors that influence the purchasing cost: the case of MNCs' subsidiaries in East-ChinaAuthor: Han JiulinLanguage: InglésRepository: 73Subject: MNC / Purchasing cost / Purchasing strategy / Procurement policy / China / Estratégias / Gestão de compras / Aquisição de empresa / Empresa multinacional / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / L10 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Customer satisfaction and its relationship with a positive NPSAuthor: Santos, Inês Bernardo dosLanguage: InglésRepository: 73Subject: Customer / Satisfaction / Loyalty / NPS / Net Promoter Score / Customer experience / Retail strategies / Recommendation / Marketing / Satisfação do consumidor / Elaboração de projetos / Estratégias / Avaliação / Performance / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Challenges and strategies for entry into the sports nutrition market in Portugal: a case studyAuthor: Correia, Arnaldo AndréLanguage: InglésRepository: 73
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