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Year:
2019
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Diferenciação
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Title:
Inovação no mercado vitivinícola em Portugal: análise da implementação de vinho em lata (To-Be)
Author:
Simões, Maria Carolina Abreu
Language:
Portugués
Repository:
73
Subject:
Vinho em lata
/
Mercado vitivinícola
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Inovação
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Diferenciação
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Competitividade
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Novo mundo
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Velho mundo
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Preferências dos consumidores
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Millennials
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Packaging
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Canned wine
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Wine market
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Innovation
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Differentiation
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