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Year: 2019 Subject: Branding Subject: Embodiment Document Type: Artículo

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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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