OPAC

A problem has been found

A problem has ocurred in the communication with the server.

Please, try again later. If the problem persists, contact the admin

Home
Repositories
Authors
Document types
Statistics
About

Query

Advanced Search Simple Search

Title

Author

Subject

Year

Refine your Search

Repository

73 (4)
64 (2)

Show More Show Less

Author

Aldana Pérez, Laura Karina (1)
Bermeo Barrera, Felipe (1)
Casas, Cristian David (1)
Guérin, Aude Louise (1)
Lenis Muños, Natalya (1)
Luna, German Andrés (1)
Marques, Inês Cristina dos Santos (1)
Puentes Duarte, Angie (1)
Ramos, M. (1)
Rodrigues, Diana Balhote (1)

Show More Show Less

Subject

Brand (6)
Marketing (6)
Marca (4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Estudio de mercado (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
Posicionamiento (2)
Positioning (2)
Valor da marca (2)
Arroz (1)

Show More Show Less

Year

2019 (6)
2018 (2)
2020 (2)
2015 (1)
2016 (1)
2023 (1)

Show More Show Less

Document Type

Tesis (5)
Artículo (1)

Show More Show Less

Language

Inglés (3)
Desconocido (2)
Portugués (1)

Show More Show Less

Your search

Year: 2019 Subject: Brand loyalty Subject: Marketing

Sort by Score Title Year -

1-6 from 6 results (0.012 seconds)

Title: Estrategias de posicionamiento para la marca Arcabella
Author: Aldana Pérez, Laura Karina / Casas, Cristian David / Luna, German Andrés
Language: Desconocido
Repository: 64
Subject: Posicionamiento / Marca / Posicionamiento (Publicidad) / Oportunidades comerciales / Marketing / Estudio de mercado / Positioning / Brand

Acceder
Title: Posicionamiento de marca con el marketing digital en Colombia para la empresa Campos de Café por Siempre
Author: Bermeo Barrera, Felipe / Lenis Muños, Natalya / Puentes Duarte, Angie
Language: Desconocido
Repository: 64
Subject: Posicionamiento / Marca / Marketing digital / Estrategia / Marketing / Estudio de mercado / Marca registrada / Comercio electrónico / Café / Positioning / Brand / Digital marketing / Strategy

Acceder
Title: Revitalização de uma marca: o caso da marca Pato Real
Author: Marques, Inês Cristina dos Santos
Language: Portugués
Repository: 73
Subject: Gestão da marca / Valor da marca / Notoriedade / Revitalização / Brand / Brand equity / Brand awareness / Revitalization / Marketing / Arroz / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Brand cynicism: start to develop a scale
Author: Rodrigues, Diana Balhote
Language: Inglés
Repository: 73
Subject: Marketing / Brand / Cynicism / Scale development / Marca / Valor da marca / Comportamento do consumidor / Valor moral / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder

« Previous 1 Next »

SeDiCI Serivicio de Difusión de la Creación Intelectual

PrEBi Proyecto de Enlace de Bibliotecas

UNLP Universidad Nacional de La Plata

2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723