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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: A gestão do Word of Mouth: entre a praxis e a teoriaAuthor: Castro, Rodrigo José Soares deLanguage: PortuguésRepository: 73Subject: Gestão de marketing / Publicidade / Estratégias de marketing / Comportamento do consumidor / Satisfação do consumidor / Word of mouth / Word of mouth management / Marketing strategy / Consumer behavior / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How rebranding affects the brand equity of a private label brandLanguage: InglésRepository: 73Subject: Private label brand / Rebranding / Brand equity / Identidade de marca / Valor da marca / Marketing / Comportamento do consumidor / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Cruise tourism: factors influencing the intention to return to Lisbon destinationAuthor: Figueira, Lisandra Josefa AbreuLanguage: InglésRepository: 73Subject: Cruise tourism / Image formation process / Destination Image / Pride / Prestige of the destination / Prestige of the cruise / Intention to return / Turismo / Comportamento do consumidor / Marketing turístico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?Author: Gomes, Gonçalo SilvaLanguage: PortuguésRepository: 73
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Title: The influence of typical versus atypical ads on sharing intentionAuthor: Matos, Sara Filipa Lourenço deLanguage: PortuguésRepository: 73Subject: Consumer Brand Engagement / Advertising campaigns / Typicality / Celebrities / Sharing intention / Consumer neuroscience / Gestão de marketing / Publicidade / Serviços / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The role of attention and emotional responses on online retargeting campaignsLanguage: InglésRepository: 73Subject: Attention / Emotions / Retargeting / Intention to Purchase / Intention to Revisit / Intention to Recommend / PLS-SEM / Gestão de marketing / Comunicação / Página web / Atenção / Emoção / Preferência do consumidor / Hábito de compra / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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