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Repository
73
(21)
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Author
Andrade, Serenela Alves de
(1)
Carocha, Cláudia Sofia Costa
(1)
Castro, Inês Moreira Correia de
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Costa, Adriana Carpinteiro de Oliveira e
(1)
Costa, Isabel Taveira de Aroso Martins da
(1)
Costa, Mariana Pires do Rosário
(1)
Cruz, Sara Catarina Pires Antunes
(1)
Ferreira, Maria Glicínia Fragoso de Lima
(1)
Fino, Fábia Patrícia Fidalgo
(1)
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Subject
Marketing
(21)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(12)
M31
(10)
Comportamento do consumidor
(8)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(8)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(8)
Estratégias de marketing
(5)
Domínio/Área Científica::Ciências Sociais
(4)
Trabalho de projeto
(4)
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2018
(21)
2021
(21)
2019
(12)
2017
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Tesis
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Inglés
(17)
Portugués
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Year:
2018
Year:
2021
Document Type:
Tesis
Subject:
Marketing
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Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro
Author:
Jesus, Sónia João Chagas
Language:
Inglés
Repository:
73
Subject:
Perceived risk
/
Animosity
/
Destination image
/
Intention to return
/
Perceção do risco
/
Imagem
/
Comportamento do consumidor
/
Turismo
/
Marketing
/
Lisboa - Portugal
/
Rio de Janeiro - Brasil
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author:
Guftométros, Myron
Language:
Inglés
Repository:
73
Subject:
Cross-cultural
/
Hofstede
/
Social media marketing
/
Consumer behavior
/
Engagement
/
Marketing
/
Meios de comunicação de massas
/
Rede social
/
Diferença cultural
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of new retail trends in the context of convenience stores
Author:
Sousa, Raquel Patrícia Matos
Language:
Portugués
Repository:
73
Subject:
New trends in retail
/
Convenience store
/
Marketing
/
Estratégia empresarial
/
Venda a retalho
/
Lojas de conveniência
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Building global innovators marketing plan: a startups accelerator in the Portuguese market
Author:
Carocha, Cláudia Sofia Costa
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Accelerators
/
Startups
/
Entrepreneurship
/
Gestão de empresas
/
Empreendedorismo
/
Startup
/
Marketing
/
Plano de negócio
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
O310
/
O320
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Communication plan for Samsung Galaxy A 2017 edition: how to communicate for millennials
Author:
Castro, Inês Moreira Correia de
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Communication plan
/
Smartphone
/
Millennials
/
Comportamento do consumidor
/
Estratégias de comunicação
/
Telemóvel
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
A digital marketing strategy in a fintech start-up: Advicefront
Author:
Santos, Rita Isabel Lança dos
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Integrated marketing communication
/
Start-up
/
Fintech
/
Plano de marketing
/
Marketing mix
/
Marketing digital
/
Estratégias de comunicação
/
Trabalho de projeto
/
Startup
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M13
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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