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Repository
73
(4)
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Author
Almeida, Júlio Miguel Moreira
(1)
Fernandes, António Jorge Alvoeiro
(1)
Gruden, Tin Barbo
(1)
Reis, Catarina Martins
(1)
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Subject
Desporto
(4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Lisboa - Portugal
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Z Other special topics
(2)
Apresentação de candidatura
(1)
Business plan
(1)
Competitive gaming
(1)
Comportamento do consumidor
(1)
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2018
(4)
2019
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Year:
2018
Year:
2019
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Title:
How to attract mega sports events to Lisbon?
Author:
Reis, Catarina Martins
Language:
Inglés
Repository:
73
Subject:
Sports marketing
/
Events management
/
Mega sport events
/
Marketing desportivo
/
Estratégias de marketing
/
Desporto
/
Organização desportiva
/
Stakeholders
/
Apresentação de candidatura
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M3
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
Author:
Fernandes, António Jorge Alvoeiro
Language:
Inglés
Repository:
73
Subject:
Sports sponsorship
/
Esports
/
Competitive gaming
/
Consumer behavior
/
Gestão internacional
/
Desporto
/
Patrocínio
/
Jogos
/
Internet
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M370
/
Z200
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
Title:
Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spirit
Author:
Almeida, Júlio Miguel Moreira
Language:
Inglés
Repository:
73
Subject:
Consumer behaviour
/
Consumer motivations
/
Sports events
/
Sports events spectatorship
/
Sports infrastructures
/
Sports communication
/
Internal motivation factors (push)
/
External motivation factors (pull)
/
Marketing
/
Desporto
/
Prática desportiva
/
Motivação do consumidor
/
Comunidade
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Business plan for a surf company
Author:
Gruden, Tin Barbo
Language:
Inglés
Repository:
73
Subject:
Turismo
/
Desporto
/
Plano de negócio
/
Desenvolvimento económico
/
Estudo de casos
/
Gestão de marketing
/
Trabalho de projeto
/
Portugal
/
Business plan
/
Surf company
/
Tourism
/
Surfing
/
Sport
/
Short-rental
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
Z320
/
L83
/
L26
/
Z Other special topics
/
L Industrial organization
Acceder
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